This West Florida Insurance Agency Online Privacy Statement (“Privacy Statement”) describes the privacy practices of the West Florida Insurance Agency family of companies whose websites and any mobile apps link to this Privacy Statement (“West Florida Insurance Agency,” “we” “our” or “us”). This Privacy Statement explains the information we collect, why we collect it, how we use and share it, and the choices you can make regarding your information. More information about the privacy practices of West Florida Insurance Agency and its family of companies is in the West Florida Insurance Agency Affiliates section at the end of this Privacy Statement.
Customers of West Florida Insurance Agency's insurance and other financial products may also receive a privacy statement for those products in the initial policy package and annual policy documents. Those privacy statements and this Online Privacy Statement should be read together. Information we collect West Florida Insurance Agency provides a variety of products and services and in providing those products and services, and in or other interactions with you, we collect personal and other information about you. The type and amount of information we collect and how we use it varies based on what products and services you have with us and your interactions with us.
Personal information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you. Other, non-personal information does not reveal an individual’s identity, including information that has been de-identified or aggregated. We may collect the following categories of personal information:
Examples:
How we collect your personal information
We collect personal information directly from you including when you sign up for services, buy a product, subscribe to a membership or mailing list, set up an account with us, registering, application, claims handling or other process. We and service providers working on our behalf collect personal information from you such as IP address, browsing history and other internet activity information when you use one of our websites, mobile apps, view our emails or otherwise engage with us through a computer or mobile device (“Sites”). We also collect personal information about you from third parties such as consumer reporting agencies, state agencies, such as departments of motor vehicles, service providers, marketing companies and data providers as well as individuals such as your spouse or your parent.
Use of your personal information
We use your personal information for our business purposes including to: Provide and maintain your services and products. We may use your personal information to provide or maintain your service, products, or membership including to set up a product or service or provide a product or service, maintain your account, service your policy, change your policy, handle a claim, complete a transaction, repair a product or respond to customer service requests or other inquiries. We may also collect information about other parties from you to carry out necessary services and/or requests, including adding another driver to an existing policy. If you provide us personal information about others, or if others give us your personal information, we will use the information consistent with the reasons for which it was provided.
We use your personal information and other information to:
We collect some information used for these purposes using analytics software, cookies, and other tracking technologies. For more information about the collection and use of this information, see Online Tracking Technologies and Advertising below.
Communicate with you about your service or product. We may communicate with you about your product, service, account, policy, or membership, provide you transaction confirmations, payment alerts or other service or product related messages via mail, email, or other available methods such as push notifications.
Provide marketing communications.
We may use your personal information to send you communications about products, services, features, and options we believe may interest you. We may send communications via e-mail, regular mail or may send push notifications via a mobile device. We may also use your information to serve you ads or customized content online. Comply with legal requirements and protect the safety and security of our business. We may use your personal information to comply with laws, regulations or other legal obligations, to assist in an investigation, to protect and defend our rights and property or the rights of third parties or enforce terms and conditions. We may also use your personal information to prevent suspected fraud, threats to our network or other illegal activities, prevent misuse or for any other reason permitted by law.
Update or correct our records.
We may receive personal information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine that personal information with other personal information we have about you to update our records. For example, we may obtain change of address information from public sources and use that personal information to update or correct your address. Find locations on request. Your location may be obtained from your mobile device's Global Positioning System (GPS) functionality or directly from you. We may use your location information to search for information including searching for an agent, searching for a service provider, identifying the location of an accident, or identifying the location of a roadside event you are reporting. Disable the GPS functionality on your mobile device if you do not want location information used.
Use with artificial intelligence (AI).
We may use your personal information with AI technology to improve or provide you with our services, to develop and provide you with new products, features, and technologies, to prevent fraud or misuse of our services, and for any other uses consistent with this privacy statement. We are committed to the responsible use of AI.
We use sensitive personal information only as reasonably necessary to perform or maintain the services or provide goods you requested, to perform services on behalf of the business such as maintaining or servicing accounts, processing payments, to provide analytics services or similar services, to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to prosecute those responsible for those actions, to ensure customers and other peoples’ physical safety, for short-term use such as non-personalized advertising as part of our current interactions, to verify or maintain the quality or safety of service, improve, upgrade or enhance service, or other reasons that do not require an opt-out of this use.
We do not market any products or services to children under the age of thirteen or knowingly collect any information from children under the age of thirteen. We do not knowingly sell or share for cross-context behavioral advertising the personal information of consumers under the age of sixteen.
Our website is not intended for children.
Sharing your information
We share personal information with other companies for various business purposes and strive to work with companies that share our commitment to privacy. We may share your personal information with our affiliates for business purposes consistent with the uses described in this Privacy Statement and we may also share personal information about you with third parties whenever you consent to or direct such sharing. We may share information with others in an aggregated or de-identified form that does not reasonably identify you. We do not sell your personal information except for the sharing of personal information for cross-context behavioral advertising as defined under California law as explained below. Depending upon the products and services you have with us, we may share any of the categories of personal information described above with service providers and other third parties for business purposes or as required or permitted by law including with:
Companies involved in insurance and other business transactions:
We share your personal information with other companies that play a role in an insurance transaction with you such as independent claims adjusters, repair shops, and other claims related companies. We aren’t handling the claims. We may also share your personal information to participate in insurance support organizations.
Authorized agents or brokers
We at times may operate through agents and brokers who sell our services and products on our behalf. We may share your personal information with those agents or brokers to provide you with the services you’ve requested. They may use your personal information in the manner described in this Privacy Statement.
Service providers
Personal information may be shared with service providers who perform services on our behalf for business purposes including service providers that:
Marketing and advertising providers:
We may share personal and other information with third party online and other marketing and advertising partners or permit these partners to collect personal information from you directly on our Sites to personalize online advertising. We may share personal information with other financial institutions or other companies with whom we have a joint marketing agreement. We obtain opt-in consent to send marketing-related text messages to consumers as required by law and do not sell or share this information with third parties except West Florida Insurance Agency affiliates and service providers.
Third parties in connection with a business transaction
Personal information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of any or all of our company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by an affiliate or third party, or in the event of a bankruptcy or similar proceedings.
Law enforcement, regulators and other parties for legal reasons:
Personal information may be disclosed to third parties, as required by law or subpoena, or if we reasonably believe such action is necessary to:
Our service providers and third-party marketing and advertising partners include Adobe, Google and Microsoft. To learn about Adobe Analytics privacy practices or to opt-out of Adobe cookies, visit Adobe Privacy Center. To learn more about Google’s privacy practices and to manage privacy controls, visit Google Privacy Center. To access and use the Google Analytics Opt-out Browser Add-on, visit Google Opt-out. To read more about Microsoft’s privacy practices, visit the Microsoft Privacy Statement.
How long we keep your information
We retain personal information in accordance with applicable laws or regulatory requirements and also for as long as necessary to fulfill the purposes for which it was collected and to fulfill the business or commercial purposes that are explained in this Privacy Statement.
Online tracking technologies and advertising Technologies and information collected:
We and our service providers operating on our behalf may collect information about your activity on, use of and access to our Sites using a variety of tracking technologies, including cookies, Flash objects, web beacons (also called pixel tags), embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”). Information we may collect this way may be combined with other personal information we collect directly from you, including information we collect from you offline, such as over the phone or in a retail location. The information collected in this manner includes:
Targeted Online Advertising and Opt-outs:
We or our online marketing and advertising providers may use information about your activities on our Sites or other websites to help tailor our advertisements or offers to your interests. With some of our Sites, we provide information about your online activities to third-party advertising companies, or allow those advertising companies to collect the information using cookies and similar technologies, and allow the advertising companies to combine that information with information they collect on other unrelated sites to provide you with relevant, targeted advertising. This sort of online advertising is called cross context behavioral advertising under the California Consumer Privacy Act (CCPA) or targeted online advertising under other laws. We do not knowingly share personal information for cross-context behavioral advertising of users under the age of sixteen.
Some states provide individuals the right to opt-out of the “sharing” or “selling” your personal information for cross-context behavioral advertising or of “targeted advertising” based on their personal information. You may opt-out of this sharing or the targeted advertising via sending an email to info@wflinsurance.com.
You may also, where available, opt-out by enabling a universal tool that automatically communicates your opt-out preferences such as the Global Privacy Control (“GPC”) setting of your browser. For more information about GPCs, visit https://globalprivacycontrol.org. You can also limit receiving certain targeted online advertising referred to as Interest-Based Advertising by visiting NAI Consumer Opt Out (networkadvertising.org).
Some browsers offer a setting called “Do Not Track.” Although we do our best to honor the privacy preferences of our visitors, we may not be able to respond to all “Do Not Track” signals from your browser. Opt-out choices may be browser, device and/or website specific. If you access other West Florida Insurance Agency family of company websites, you may need to make a separate selection for each. Also, clearing cookies or browsing history will erase your opt-out selection. You may continue to see generic or non-targeted ads about our products and services if you opt-out of sharing for cross-context behavioral advertising or targeted online advertising.
Privacy rights and choices
Various federal and state laws provide privacy rights to consumers including the right to know, access, delete, or correct personal information, the right to opt-out of sharing of personal information with affiliates for marketing or the right to opt-out of receiving email marketing. These rights differ by state and also by the type of products and services you have with West Florida Insurance Agency. For example, the rights to know, access or delete under the CCPA do not apply to personal information that is subject to certain federal and state laws governing insurance or health information. Email marketing choices and other notifications: We may send you email marketing communications about products, features and services that may be of interest to you. To opt out from receiving marketing and promotional emails from us, please send us a request by email at info@wflinsurance.com. If you opt out from receiving marketing emails, we may still send you non-marketing emails such as emails about your products or services, responses to your requests and inquiries, or notices of updates to terms and conditions or our privacy practices.
Insurance customers' rights and choices
Insurance Customers’ right to access, review and correct personal information: West Florida Insurance Agency insurance product customers can request to see or access their recorded personal information at any time. To do this, please email us info@wflinsurance.com with your request. When sending your initial email or letter, include only your name, state of residence, and the nature of your request; do not send any additional personal information. Proper identification may be required to fulfill the request. If you believe our information is incomplete or inaccurate, you can request that we correct it and we will make corrections if possible. Please note we may not be able to provide information relating to investigations, claims, litigation, and other matters. We will respond to all such requests within a reasonable time. We can’t change information provided to us by other companies like consumer reporting agencies. You will have to contact them directly. You may also update, delete, or modify your account profile information at any time by logging into your online account and making updates, or you may call us or contact your agent to correct the information or contact us at info@wflinsurance.com.
Personal information sharing preferences:
We would like to share your personal information with one or more of our affiliates in order to make you aware of different products, services and offers they can provide. However, you can request that West Florida Insurance Agency not share your personal information with our affiliates for marketing products and services. For information about Swyft Financial, Inc.’s affiliates, see the Affiliates section at the end of this Privacy Statement.
To request that we not allow other West Florida Insurance Agency affiliates use your personal information to market their products and services, please contact us at info@wflinsurance.com. Please keep in mind that it may take up to four weeks to process your request. If you previously contacted us and asked us not to allow other West Florida Insurance Agency affiliates to use your personal information, your previous choice still applies, and you do not need to contact us again. If you would like to change your previous choice, please contact us at info@wflinsurance.com.
State privacy rights and choices
Certain state laws provide residents with the right to access, correct and delete personal information, and the right to opt out of cross-context behavioral advertising or targeted advertising as described above. While these rights apply only to some of the personal information we collect, for transparency and for your convenience you can submit a request no matter where you live.
Right to know and access your personal information: You have the right to request the specific pieces of personal information we have collected about you and the right to know:
Right to deletion of personal information:
You have the right to request deletion of personal information collected from you, subject to certain exceptions including that we need the personal information to:
Right to correct personal information:
You have the right to request we correct any inaccurate information we have about you. We may request that you provide documentation to support your request and we will correct your information unless we determine that the personal information is more than likely accurate.
Non-discrimination rights:
We don’t discriminate against you if you exercise any of the privacy rights described in this privacy statement. Submission Process:
•All Other West Florida Insurance Agency requests: To submit an access or deletion request, please contact info@wflinsurance.com. To submit a correction request, please contact info@wflinsurance.com.
Verification and other processes:
To protect you and your personal information, we respond only to requests properly verify through our authentication processes. To verify your identity, you will be asked to provide several pieces of personal information, such as name and demographic information, which is used only to verify your identity or authority to make the request and to process the request.
Responses to a verified request may take up to 45 calendar days, or longer depending on the nature of the request. If additional time is needed, we will notify you of the additional time. We may only respond to two access requests within a 12-month period.
Authorized agents Requests from authorized agents must be submitted via the same online portal or toll-free number but to protect your privacy, consumers will be required to verify their identity directly with us via our online portal or toll-free number.
California Consumer Request Metrics:
please contact us at info@wflinsurance.com.
Right to appeal:
If we are unable to fulfill your request to access, review, delete or correct your personal information, we will respond to you explaining why. If you would like to submit an appeal for additional review of our inability to fulfill your request, please contact info@wflinsurance.com.
California residents:
California Civil Code section 1798.83 (Shine the Light Law): If you are a California resident, West Florida Insurance Agency Protection Plans customers can opt-out of our sharing of your personal information with third parties for the third parties' direct marketing purposes by contacting info@wflinsurance.com. To find out more about your opt-out rights, please review this Privacy Statement or contact us at West Florida Insurance Agency Protection Plans , Attn: Legal Department, 701 S. CARSON STREET, SUITE 200,Carson City, NV 89701.
Montana residents:
Pursuant to Montana law, you may request a record of any disclosure of your medical information during the preceding three years. Please send requests to West Florida Insurance Agency, Customer Privacy Inquiries, 701 S. CARSON STREET, SUITE 200,Carson City, NV 89701.
Nevada residents:
Pursuant to Nevada law, if you do not want to receive sales calls from West Florida Insurance Agency you may request to be placed on our internal “do not call” list. To make this request, email us at info@wflinsurance.com. Please make sure to provide us with your name, address, and all telephone numbers you wish to include on our list. For further information, you may also contact the Office of the Nevada Attorney General, Bureau of Consumer Protection at:
555 E. Washington Avenue, Suite 3900 Las Vegas, NV 89101
Phone: (702) 486-3132
Email: BCPINFO@ag.state.nv.us
West Florida Insurance Agency's "do not call" list is limited only to telephone solicitation calls. We may still contact you about your West Florida Insurance Agency policy, billing issues, claims and other service matters.
Vermont residents:
We won't share your personal information with West Florida Insurance Agency companies for marketing purposes except as allowed by Vermont law. Social media, links and external sites Links to other company’s websites may be provided on the Sites as a convenience to you. If you choose to go to these external websites, you will be subject to the privacy practices of those external websites; is not responsible for the privacy practices of those websites. We encourage you to be aware when you leave our Site to read the privacy policies or statements of every website you visit, as those privacy policies or statements may differ from ours. Our Privacy Statement applies solely to the Sites where this Privacy Statement appears.
Our website includes Social Media features, such as the Facebook Like button and widgets, such as the Share This button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social Media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.
Security Protecting your personal information is important to us. We use a combination of reasonable technical, administrative, and physical safeguards to protect your personal information. However, no website, mobile application, database, or system is completely secure or “hacker proof.” So, we cannot guarantee its absolute security. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
We limit access to your personal information to those who need it to do their jobs. We comply with all applicable federal and state data security laws.
West Florida Insurance Agency digital footprint
If you enroll in West Florida Insurance Agency features through the mobile app, when available, you provide West Florida Insurance Agency access to your Microsoft and/or Google, and/or other available provider email accounts. In the course of delivering customer service, we will only use the data accessed from your Microsoft, Google, and other available provider accounts to read, write, modify, or control email message bodies (including attachments), metadata, headers, and settings (“email data”) to:
We will not:
Contact us
If you should have questions or concerns about our privacy practices, please contact us at info@wflinsurance.com.
Changes to our privacy statement
We may periodically update or revise this Privacy Statement. The effective date at the top of the document shows when this Privacy Statement was lastrevised. We will let you know when we update the Privacy Statement by changing the date or other appropriate means.
West Florida Insurance Agency affiliates
West Florida Insurance Agency provides its protection products and services through a variety of companies. This Privacy Statement describes the privacy practices of the West Florida Insurance Agency companies whose websites and mobile apps link to this Privacy Statement including West Florida Insurance Agency and other West Florida Insurance Agency entities offering auto, home, life, and business insurance, West Florida Insurance Agency Financial Services, such as West Florida Insurance Agency.
Personal information may be shared for marketing purposes among the West Florida Insurance Agency listed above as well as the other West Florida Insurance Agency affiliated companies that may have separate online privacy statements.
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